Floris London: Perfume and Toiletries in Jane Austen’s and Bridgerton’s London. #Bridgerton #RegencyEra #JaneAusten #Floris
While writing about perfumes and oils, a favourite subject of mine, for my book, Scenting Scandal, I sniffed out some fascinating snippets on the history of early perfume suppliers in London. I have a nose for these things ( He He!) as in my past life I also blended oils and perfumes. One name stood out in historic London- Juan Floris.
He opened his shop at 89 Jerym St. in the elegant quarter of St. James’ London soon after his arrival from the Mediterranean in 1730. After starting as a barber and comb-maker, he missed the aromas of his Mediterranean youth and began blending oils, essences and fixatives, from Europe, into the first Floris fragrances.
‘ Purveyors of The Finest Perfumes & Toiletries to the Court of St James’ Since the Year 1730.’
In the same manner that Fortnum & Mason held Royal Warrants to supply groceries to the Royals, Floris held Royal Warrants to supply perfumes, shaving items and toiletries.
The first Royal Warrant granted to J.Floris Ltd was in 1820 as ‘Smooth Pointed Comb-makers’ to the then newly appointed King George IV. Then, the social elite followed the court until the Floris ledgers held accounts for an array of public figures, including practically every European Royal. Combs, tooth brushes and mouth washes were greatly valued by the company’s elite clientele.
These days, and at the same premises, Floris still supplies royalty and world celebrities with an array of fragrances and bathroom accessories.
The Floris archives hold letters from famous customers detailing their preferences and their thanks, including the following examples:
- Winston Churchill, according to records held by Floris, purchased Special No. 127 Eau de Toilette and Stephanotis in 1934.
- Marilyn Monroe was also known to have purchased from Floris on at least one occasion, having made a purchase of Rose Geranium while staying at the Beverly Hills Hotel, California in 1959.
- Florence Nightingale wrote a 25 July 1863 letter thanking Mr Floris for his ‘sweet-smelling nosegay’.
- Mary Shelley, whilst abroad, sent friends instructions to purchase her favourite combs and toothbrushes from Floris.
- Beau Brummell in the early 19th century would discuss his current fragrances at length with Mr Floris.
