Ordinary people began to celebrate Easter by sending postcards as gifts. At first, mainly religious pictures appeared on postcards. Then postcards images became more about real life and people. In the early 1900s, postcards became more fanciful and pretty for young children. Religious images were gradually replaced by images that children could understand and relate to about Easter.

Postcards then concentrated on images of chickens and eggs, symbolic of birth and rebirth such as chickens emerging from cracked shells as Christ emerged from the tomb. Children were then added to the images so cards became for something for the whole family. Children with chickens and eggs became very popular on postcards. Bunny rabbits became associated with Easter and children could relate to these as it fitted with their idea of the Easter bunny.

Ellen Clapsaddle (1865 – 1934). An American illustrator from the late 19th and early 20th centuries and recognized as the most prolific postcard and greeting card artist of her time. Her greatest success was single-faced cards that could be kept as souvenirs or mailed as postcards. These cards were highly prized particularly during the peak of the golden age of souvenir postcards from 1898 to 1915. She is credited with over 1000 designs in post cards and souvenir cards. Cards in the mid 1900s were created to send personal Easter messages to loved ones such as mothers and fathers, grandparents, aunts and uncles and siblings. Artists from around the world began creating beautiful cards to share at Easter.

Jenny Eugenia Nyström (1854 – 1946) was a Swedish painter and illustrator who illustrated Easter postcards for, and about, children and happy ideas, especially European subjects.Jenny Nystrom (1884-1946)

Vintage Easter Egg Cards.