George Bryan “Beau” Brummell (June 7th 1778 – March 30th 1840) Arbiter of men’s fashion and friend of the Prince Regent, the future King George IV. Established mode of dress for men that rejected overly ornate fashions for understated but perfectly fitted and tailored clothing. Look based on dark coats, full-length trousers rather than knee breeches and stockings, with immaculate shirt linen and an elaborately knotted cravat. 1855 Engraving of Beau Brummell from an article in Harper’s New Monthly Magazine.



















